Smarter targeting, MMS in Inbox, and more control over automated replies
This release emphasizes smarter targeting, stronger engagement, and better controls to improve ROI and your supporters' experience — including excluding low-engagement MMS fallbacks, sending MMS from Inbox, and re-engaging high-intent non-donors.
Highlights
Boost ROI by excluding MMS fallbacks
Improve campaign performance by automatically removing subscribers who consistently receive MMS as SMS fallback — a group that historically drives lower engagement. Smart Fallback Optimization filters out fallback recipients, adjusts your audience size, and helps you focus on supporters most likely to view and act on your messages.
Enrich your Inbox responses with MMS replies
Send MMS texts directly from Inbox, expanding your responses beyond SMS to include media, formatting, and longer messages. Whether replying to one supporter or many at once, you can now use:
- Bold or italic formatting for emphasis
- Emojis to better convey tone and excitement
- Media Library images, contact cards, or video clips for richer guidance
Target high-intent non-donors
Our new “clicked, did not donate” segmentation operator lets you send abandoned-cart–style follow-ups to high-potential donors who clicked a message but didn't convert — making it easy to follow up at the right time and boost overall funds raised.
Other Updates
New automated reply option: send once per day
A new “Send once daily” option sits between the existing always-send and never-send settings. When enabled, an automated Reply Response is sent no more than once every 24 hours per subscriber — keeping conversations natural while saving credits for higher-value responses.
Exclude by opt-in keyword
A new “is not” option makes it easy to exclude subscribers who opted in through specific keywords, giving you more flexibility to target exactly the right audience for each campaign.
Messaging pages performance upgrade
We've rebuilt the Messaging page and its related tabs (Sent, Scheduled, Drafts). You should notice faster page and list load times.