Power Segments, AI URL shortening, and faster message composition
Power Segments is a new AI-driven feature that scores your subscribers based on behaviors like clicks, replies, donations, and opt-outs, then automatically assigns them to segments you can use when targeting.
Highlights
Target your most engaged supporters with Power Segments
Include your most active supporters to boost campaign performance, or suppress low-engagement groups to save message costs — all with a few clicks. Power Segments are scored automatically by AI:
- Champions — top-tier engagement with recent high-impact activity
- Highly Engaged — active, reliable supporters who consistently engage
- Passive Constituents — occasionally engaged contacts
- At-Risk — inactivity following recent sends, or distancing actions
- Inactive — dormant supporters with no recent activity
- iOS 26 At Risk — iOS subscribers whose messages may be filtered as an Unknown Sender
Compose faster with AI-powered URL shortening
Shrink links in a snap with the new AI-powered Shorten URL tool. Paste a URL into your message and a Shorten URL shortcut appears so you can customize parameters and shrink it. Already have a URL with parameters? Shorten URL detects and configures them automatically — just review and set the ones you want updated dynamically with subscriber or message data.
Favorite media files for faster composition
Favorite your most-used media files — like your organization's contact card — so they're faster to find. From the Media Library, click the star on any image, video, vCard, or attachment, and your favorites appear in a new “Favorites” tab alongside “All Media.”
Other Updates
Drag & drop media into the composer
Drop files directly into the message composer to instantly attach them — no navigating the media library. A new attachment placeholder appears with controls to reposition or delete it right from the composer.
Quick-copy tools in the Performance Dashboard preview
Two new quick-copy options make it faster to reuse content from previously sent messages: copy the message's preview URL with one click, and copy the full message text and URLs (excluding media) in a single click instead of piecing each part together.
Developer documentation redesigned
We launched brand-new developer documentation in a modern, centralized hub. Designed for speed, clarity, and flexibility, it lets your developers automate management of lists and subscribers through streamlined RESTful endpoints and test right from the site.
Data Hub report updates
- Affinity Score and Power Segment labels added to the Subscribers and Subscriber Snapshot reports
- Custom start dates can now be specified when initiating external reports