Add-and-update imports, AI Shrink to Fit, and the Engaging Networks integration
A new import option adds subscribers if they don't exist and updates them if they do, so you no longer need to upload the same file twice — plus AI-powered message shortening and a new Engaging Networks integration.
Highlights
Add and update subscribers in one import
A new Add and Update Subscribers import option adds new subscribers if they don't already exist and updates them if they do. This simplifies subscriber management, reduces room for error, and saves time — especially if you sync data from your CRM or frequently refresh your lists.
Reduce rewrites with Shrink to Fit
Shrink to Fit uses AI to instantly reduce a message to fit within the character limits of the message type you're sending. With a single click, your message is intelligently shortened with minimal edits — preserving your tone, message, and call to action.
- Works with SMS and MMS
- Shrinks to a single-part message
- Minimizes wording changes to maintain message intent
- Saves time so you can focus on higher-impact work
New integration: Engaging Networks
Capture SMS opt-ins in real time from any Engaging Networks form — donations, surveys, petitions, and more — welcome new subscribers or thank donors instantly, and sync donation information for expanded segmentation. Setup is a simple copy-and-paste, no developer needed.