Adaptive Testing, bulk tag cleanup, and automatic DonorPerfect sync
This release focuses on smarter testing, cleaner workflows, and tighter integrations — helping you make data-driven decisions faster, spend less time on maintenance, and keep donor data in sync automatically.
Highlights
Test smarter with Adaptive Testing
Make every campaign smarter by letting Messaging Experiences run your A/B tests for you. Adaptive Testing eliminates the manual work of splitting lists, tracking results, and deploying winners, so you can test regularly and make data-driven decisions on every send.
- Build up to 4 message variants in a single test
- Choose what percentage of your audience receives the test
- Set your winner window anywhere from 1 to 48 hours after send
- Automatically deliver the winner based on click-through rate
Review detailed results across all variants in the Performance Dashboard. More frequent testing means more insight into what resonates with your supporters, directly improving ROI on every future campaign. Available on accounts with Donation Link Tracking disabled.
Clean up your tag library in seconds
Managing a large tag library just got faster. Select tags individually, select all visible, or select your entire library, then delete, favorite, or unfavorite in bulk — whether you're cleaning up 5 tags or 500.
Saved staff contacts for test messages
Stop typing phone numbers every time you send a test. Save your reviewers as named contacts in the Send Test Message field, then search by name or number to add them in seconds. Add multiple recipients at once using chips, and your most recently used contacts surface first for high-volume testing days.
Other Updates
Sync donors automatically with DonorPerfect
Keep donor data in sync between DonorPerfect and Messaging Experiences without manual exports or compliance gaps. Opted-in donors with mobile numbers sync daily, and when a subscriber texts STOP their opt-out updates in DonorPerfect within seconds to keep you compliant. Map any DonorPerfect field — standard or custom — to custom fields for personalization and segmentation, with donation history syncing hourly. Setup takes about 15 minutes through a guided wizard.
SOC 2 Type 2 compliance renewed
momoGood successfully renewed its SOC 2 Type 2 certification in April 2026, providing independent verification that your supporter data is protected by enterprise-grade security practices over a continuous 12-month period. No action is required on your part. Enterprise clients can request our SOC 2 report through their account team.
New Report Builder datasets
Two new reports are now available in Report Builder. The Message Credit Events Report gives you detailed visibility into credit consumption and billing events, while the Recurring Message Summary Report brings all your recurring campaigns into a single view for analysis.
